Google Sitelinks:
While searching for something in Google you may notice that
some search results show not only the main website but also some important
pages of that website below the main website URL. The number of these pages is
maximum six. These are called sitelinks which can help to increase the CTR of
any website. People also call sitelinks as subheadings in Google. Google allows
sitelinks depending upon the relevancy of your website with the searched items
of visitors. If Google thinks that your website is providing right information
or services that visitors want, Google will help the visitors to find out the
important pages of your website through sitelinks in the search result. This
will help visitors find out their desired information so easily and help
website owner to get more traffic through higher visibility.
How to get Google Sitelinks:
It needs to be very clear that sitelinks can’t be created. It is
created automatically by Google. If you have a good structure of your website
then you have a good possibility to achieve sitelinks in the search result page
for your website. Sitelinks is only shown at the top of the page. So for gaining
sitelinks for your website you need to come at first place of the search result page.
The pages of your website which are visited most get sitelinks. Now let us see
some ideas to get sitelinks faster in Google search result.
· Coming at the first place of search result page:
I have already mentioned above that sitelinks are only shown for the first
result of the search result page. To get sitelinks you must bring your website
at the first place of search result page. This task can be done by choosing a
very unique but catchy domain name. Unique domain name can take the first place
at search result page so easily as it has less competitors who have the same
domain name.
· Add XML Sitemap and Create a Clear Navigation Bar:
By adding sitemap in the Google webmaster tool you can both index your files
and let Google understand the priority of your different pages. There is hierarchy which
Google follow while showing sitemaps like Homepage gets the most priority than the other pages and the other pages get more priority than the posts.
Another important thing is navigation bar. Navigation bar in the website
helps audience to search the necessary pages they want to surf. Like a
navigation bar contains Home page, Services, Contact us, About us pages which are
the most searched items by the visitors. Google sometimes follow the navigation
bar for producing sitelinks for a webpage. So it is very crucial to have a
navigation bar in your website.
· Increase the importance of pages:
You
need to understand which pages you want to show in sitelinks. After deciding
this start increasing the importance of those pages. So now the question arise how you
can increase the importance of any pages? The answer is through internal linking.
You need to link the pages with other pages and posts. More the internal links
more important the page is. If you want to place your home page at the first
sitelink then ensure the highest number of interlink for that page. The second
place gets by the page which has the second position according to the number of
internal links.
· Make the Website Popular:
At last you
need to make your website popular to others. Quality content, branding your
website, increase traffic to your website through promoting it in different
platforms people easily visit can help to get popularity. As the website get popular Google will
understand that the website is ready to pump up and it will show sitelinks for
the website.