Monday 15 February 2016

How to Get Google Sitelinks



 Google Sitelinks



Google Sitelinks:


While searching for something in Google you may notice that some search results show not only the main website but also some important pages of that website below the main website URL. The number of these pages is maximum six. These are called sitelinks which can help to increase the CTR of any website. People also call sitelinks as subheadings in Google. Google allows sitelinks depending upon the relevancy of your website with the searched items of visitors. If Google thinks that your website is providing right information or services that visitors want, Google will help the visitors to find out the important pages of your website through sitelinks in the search result. This will help visitors find out their desired information so easily and help website owner to get more traffic through higher visibility.

How to get Google Sitelinks:

It needs to be very clear that sitelinks can’t be created. It is created automatically by Google. If you have a good structure of your website then you have a good possibility to achieve sitelinks in the search result page for your website. Sitelinks is only shown at the top of the page. So for gaining sitelinks for your website you need to come at first place of the search result page. The pages of your website which are visited most get sitelinks. Now let us see some ideas to get sitelinks faster in Google search result.

·         Coming at the first place of search result page:


      I have already mentioned above that sitelinks are only shown for the first result of the search result page. To get sitelinks you must bring your website at the first place of search result page. This task can be done by choosing a very unique but catchy domain name. Unique domain name can take the first place at search result page so easily as it has less competitors who have the same domain name.

·         Add XML Sitemap and Create a Clear Navigation Bar: 


      By adding sitemap in the Google webmaster tool you can both index your files and let Google understand the priority of your different pages. There is hierarchy which Google follow while showing sitemaps like Homepage gets the most priority than the other pages and the other pages get more priority than the posts. 
      Another important thing is navigation bar. Navigation bar in the website helps audience to search the necessary pages they want to surf. Like a navigation bar contains Home page, Services, Contact us, About us pages which are the most searched items by the visitors. Google sometimes follow the navigation bar for producing sitelinks for a webpage. So it is very crucial to have a navigation bar in your website.

·         Increase the importance of pages:

      
      You need to understand which pages you want to show in sitelinks. After deciding this start increasing the importance of those pages. So now the question arise how you can increase the importance of any pages? The answer is through internal linking. You need to link the pages with other pages and posts. More the internal links more important the page is. If you want to place your home page at the first sitelink then ensure the highest number of interlink for that page. The second place gets by the page which has the second position according to the number of internal links.

·         Make the Website Popular:

  
      At last you need to make your website popular to others. Quality content, branding your website, increase traffic to your website through promoting it in different platforms people easily visit can help to get popularity. As the website get popular Google will understand that the website is ready to pump up and it will show sitelinks for the website.


You should have enough patience for getting the sitelinks. Though it is not mandatory to have sitelinks for every website, it will help to increase your website visibility and click through rate in a higher volume. Google Sitelinks is a part of SEO.

Friday 1 January 2016

Search Engine Marketing In Business


SEO


Author : Antu Aich

If you have a business website and you want to promote your business with that website then you must have to know the term SEO. Search Engine Optimization which helps you to introduce your website to your customers. You may have a great website but if search engine like Google, Bing don’t show your website while your customers are searching for it then it gives you no value. We can see some of the causes why SEO has become a must to do task for the business owners.
Business identity through search engine optimization: Customer now a day very informative. They want to gather as much information as they can before purchase of any product. So if customers search for your company in the website and find themselves unable to find it then these will create question about your company in their mind that if the company really exists or not . So to make sure your existence in the market you need to achieve your website ranking through SEO.
Trustworthiness grows by SEO services
If customer search for a product of your business and find out your business website at the first page of Google then it will create an initial awareness in the mind of customers about your product. They will start to believe your product as good one as it is popular in search engine.
Create loyal customer through SEO work
SEO helps your website with more visitors. If your website contains good contents then it will attract same customers again and again in your website. This will gradually create customer loyalty. They will be in a relationship not only with your website but also with your products. They will also start receiving information about your other activities which will increase the rate of their involvement with your business.
Increase your brand value:
SEO makes your products' information available whenever customers are searching for the solutions related to it. It creates the first stage of building brand equity for a brand through growing awareness or brand salience among customers. At the last stage of branding a product which is brand resonance SEO helps customer to stay connected with the brand through the website.
Helping other marketing tools:
Traditional advertising are getting new life through SEO. Businesses are now trying to increase involvement of their customers with various social medias. Online posting of various promotional offers, funny ads, entertaining videos are giving customers more excitement than ever. Search engine is helping customers in finding out the social media sites of the business. Facebook marketing, Twitter marketing are getting a lot of support from the SEO practice of a business.
Competitive advantage over competitors by best seo service: Better SEO obviously gives you a competitive advantage over your competitors. When customer search for a problem solution in the search engine and they find you products at the first page almost 50% of them will not go to the second page for your competitors’ product. So it is a great advantage for a business which is facing a strong market competition.
There are also a lot of advantages of SEO for a business. As it is a short article we described it in brief. For more information about SEO stay connected with our website www.bullseyesolutions.tk and www.antuaich.wordpress.com